Once you have reached a score for each of your value subcategories, you can combine them into a single numerical score. Will it enhance your company’s brand awareness in the market? Does the initiative affect enough customers to make it worth the effort? (Some initiatives might impact only a small subset of your user base and prospects, and might, therefore, have a relatively low business value.) When assessing the business value of an initiative, you might want to consider multiple factors. This value might be reflected in terms of acquiring new customers, retaining existing customers, the ability to upsell customers, and the anticipated new revenue the initiative will bring.
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